AURALEE

We pursue truly exceptional materials, carefully selected from around the world and produced in Japan's leading facilities. Furthermore, we create high-quality, sophisticated clothing that harnesses the unique characteristics of these materials while reflecting the mood of the times. AURALEE considers material creation itself to be part of the design process, particularly for cut-and-sewn garments, knits, and wovens. We are committed to producing items in Japan's leading facilities, backed by advanced technology. We propose clothing that makes full use of the unique characteristics of each material, is never pretentious, suitable for everyday wear, and offers a feeling of refined lightness.

DESIGNER : Ryota Iwai
Born in 1983, from Kobe.
Gained experience in pattern making and design for various brands, including Norikoike.
Launched his own brand "AURALEE" with the Spring/Summer 2015 collection.
In 2018, he received the "FASHION PRIZE OF TOKYO."