HOPP

HOPP is a footwear concept that combines comfortable technology with modern, stylish, and effortless design.
"Hopp" is a Swedish word meaning "bounce."
Launched in 2016, HOPP is a New York-based women's footwear brand that offers fashion-inspired designs.
A key feature of HOPP is that each shoe incorporates elements of true comfort footwear.
Our research indicates that 84% of women suffer from foot discomfort caused by their shoes.
HOPP manufactures shoes that employ comfort-enhancing technology, such as lightweight, flexible custom soles made of rubber or molded polyurethane, custom-molded heels, and padded footliners and insoles.
As a founder and veteran fashion designer who is a mother constantly on the go, working, and always on her feet, Elie Kim sought clean, stylish, airy, affordable shoes for everyday wear.
Longing for vintage comfort shoes but desiring a more modern style, Elie decided to launch HOPP.
Now in its ninth year, HOPP continues to pursue thoughtful, versatile, and timeless designs that prioritize comfort and functionality, along with sustainable and ethical manufacturing methods, incorporating recyclable, biodegradable, and other innovative alternative materials, working with small factories, and producing small batches on a slow schedule.


Brand Official Website
https://hoppstudios.com

Official Instagram
https://www.instagram.com/hoppstudios