PROTOCOL

A Tokyo-based brand that explores creative expression from diverse perspectives, with bags at the core of its activities.
As part of its approach, the brand also collaborates with various creators, such as photographers, glass labels, and ceramic artists, to propose unique items.

Nao Matsushita
After gaining experience in sales, PR, and as an editor in the fashion industry, Nao Matsushita has been involved in bag production both in Japan and overseas since 2018.
She became a PROTCOL designer in 2021 and is currently engaged in connecting artists and brands through manufacturing, while also working as an alternative space director.


Brand Official Website
http://protcol.co

Official Instagram
https://www.instagram.com/protcol_