HOPP X ballet "OYSTER STRETCH"

HOPP

HOPP is a footwear concept that combines comfortable technology with modern, stylish, and effortless design.
HOPP is a Swedish word meaning "bounce" or "rebound."
Launched in 2016, HOPP is a New York-based women's footwear brand that offers fashion-inspired designs.
What sets HOPP apart is that each shoe incorporates elements of true comfort footwear.
Our research indicates that 84% of women suffer from foot problems caused by their shoes.
At HOPP, we produce shoes that incorporate comfort-enhancing technologies, such as lightweight and flexible custom soles made of rubber or molded polyurethane, custom molded heels, and padded footliners and insoles.
Ellie Kim, the founder and a veteran fashion designer—who is also a mother constantly on her feet, walking, working, and always on the go—wanted shoes that were clean, stylish, light as air, affordable, and suitable for everyday wear.
Admiring vintage comfort shoes but desiring a more modern style, Ellie decided to launch HOPP.
Now in its ninth year, HOPP continues to pursue thoughtful, versatile, and timeless designs focused on comfort and functionality, alongside sustainable and ethical manufacturing methods. This includes incorporating recyclable, biodegradable, and other innovative alternative materials, working with small factories, and producing in small batches on a slow schedule.

36 : Outsole 24.5cm, Heel height 1cm
37 : Outsole 25cm, Heel height 1cm
38 : Outsole 25.5cm, Heel height 1cm
39 : Outsole 26cm, Heel height 1cm

UPPER : SATIN STRETCH FABRIC
LINING : LEATHER
SOLE : RUBBER